Our client is a company with the following specifications:
🗓Company History: 40+ Years
⚙️Company Industry: FMCG
🏢Company Size: 500+ Employees
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Your Impact
As a Brand Manager, you will lead the strategic development and execution of brand plans that drive awareness, preference, and long-term equity for key product lines.
- Your deep expertise in market analysis and competitive positioning will help identify growth levers and guide brand evolution in a highly competitive FMCG environment.
- Your consumer-centric mindset will enable you to translate behavioral insights into effective messaging and brand experiences.
- With your strong cross-functional project management skills, you’ll ensure campaigns are delivered on time, on budget, and fully aligned with brand standards.
What Success Looks Like
Success in this role means growing brand equity, enhancing consumer engagement, and ensuring unified messaging across every consumer touchpoint.
You’ll achieve this by developing and leading integrated brand strategies, ensuring all brand communications reflect a unified message, and continuously optimizing strategies based on performance data and consumer insights.
Key Responsibilities Include:
- Leading the design and implementation of overarching brand strategies in alignment with business goals.
- Implementing and safeguarding brand identity across all online and offline platforms.
- Supporting the content team by developing a strategic editorial calendar and providing creative direction.
- Overseeing digital platforms and ensuring optimal performance and brand-aligned messaging.
- Involving yourself in analyzing campaign performance, user behavior, and brand-related metrics to propose data-driven improvements.
- Collaborating with internal teams, agencies, and external partners to ensure consistent brand execution.
- Conducting competitor analysis to uncover market opportunities and risks.
- Managing the brand budget effectively to maximize ROI.
- Driving innovation by identifying new branding opportunities and product positioning strategies.
- Defining brand architecture and portfolio strategies across multiple product lines.
- Partnering with R&D and sales teams to align brand vision with innovation and go-to-market strategies.
- Leading agency briefings and creative evaluations to ensure consistent brand excellence.
What You Bring
To excel in this role:
- You are skilled in brand development and storytelling to create compelling and consistent narratives across channels.
- You have proven experience in managing brand strategies within the FMCG industry to drive growth and visibility.
- You have hands-on experience in consumer behavior analysis to uncover audience insights and shape strategies that resonate with their needs and preferences.
- You are skilled in market and competitor analysis to identify trends, assess positioning, and uncover opportunities that drive brand differentiation and growth.
- You bring a strategic mindset to align branding efforts with business objectives.
- You demonstrate excellent communication and interpersonal skills to foster strong cross-functional collaboration.
- You are detail-oriented and organized to manage multiple projects while maintaining high standards.
- You are flexible and adaptable to change, thriving in dynamic, fast-paced environments.
- You have solid time management and prioritization skills to deliver results under tight deadlines.
- You have strong commercial acumen and understand how branding connects to business performance.
- You bring experience collaborating with external partners, including creative agencies, media planners, and research vendors.
- You are data-driven and comfortable working with marketing performance metrics and brand health tracking tools.
How This Position Elevates Your Career
This role offers you the opportunity to lead the brand strategy for the flagship product of a major company, placing you at the core of its most high-profile and business-critical initiatives. You’ll gain unmatched exposure to leading cross-functional teams, shaping the voice of a flagship brand, and driving business impact in a competitive market.
How does this company value your effort
- Opportunities for growth
- Attractive benefit package
If you’re a brand builder ready to make your mark in the FMCG industry, we’re excited to meet you.
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