FMCG Distribution Sales Manager

HR Bamboos is hiring on behalf of a reputable and growing company in the FMCG and food industry. We’re looking for an experienced Regional Distribution Sales Manager to lead the direct distribution sales network, expand market coverage, and drive sales team performance and business growth.

• Develop and drive the distribution sales strategy to achieve business and revenue targets.
• Own the performance of the distribution sales network and ensure consistent delivery against sales targets.
• Set clear sales targets for regional managers, supervisors, and field sales teams, and regularly review performance against them.
• Lead and develop the distribution sales organization, building a high-performance and accountable sales culture.
• Monitor key sales KPIs and identify opportunities to improve sales effectiveness and productivity.
• Grow and strengthen the retail customer base, with a focus on supermarkets and independent local stores.
• Maintain a strong presence in the field through regular market visits, assessing sales execution, team performance, and competitive activity.
• Oversee receivables, customer accounts, and product returns while ensuring compliance with company policies.
• Leverage sales data and performance reports to identify trends, improve forecasting, and support data-driven decisions at the management level

• Bachelor’s degree in Business Administration, Industrial Engineering, MBA, or a related field
• 10+ years of hands-on experience in FMCG distribution sales, preferably within the food industry
• Strong understanding of the FMCG retail landscape, with proven experience managing distribution networks across supermarkets and independent stores
• Proven track record of leading large, multi-level sales organizations, including regional managers, supervisors, and field sales teams
• Strong expertise in territory management, sales route planning, customer coverage, and distribution network optimization
• Proficiency in Rahkaran System
• Experience developing and managing sales incentive, commission, and performance evaluation programs
• Strong analytical skills in interpreting sales data, identifying trends, and driving data-informed decisions
• Hands-on experience managing receivables, customer accounts, and product returns
• Experience planning and executing retail sales initiatives and promotional campaigns
• Strong leadership, coaching, team-building, and sales performance management skills
• Strong negotiation and stakeholder management skills, with effective relationship-building across customers and internal teams
• Results-oriented mindset with strong commercial judgment, analytical thinking, and data-driven decision-making skills

• Supplementary health insurance
• Commission