Our client is a company with the following specifications:
🗓Company History: 40+ Years
⚙️Company Industry: FMCG
🏢Company Size: 500+ Employees
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Your Impact
As a Brand Manager, you will play a critical role in shaping, developing, and executing comprehensive brand strategies that align with the company’s mission, vision, and values.
- Your expertise in strategic thinking and market analysis will be critical to uncovering new growth opportunities and responding effectively to changing market dynamics.
- Your excellent understanding of consumer behavior and brand positioning will allow you to craft messages that resonate with the target audience and strengthen brand loyalty.
- Your strong project and campaign management skills will ensure timely execution, cross-team coordination, and delivery of impactful brand initiatives across multiple channels.
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What Success Looks Like
In this role, success means building a brand that resonates deeply with target audiences, drives engagement, and maintains consistency across all channels. You’ll achieve this by developing and leading integrated brand strategies, ensuring all brand communications reflect a unified message, and constantly analyzing data to refine your approach.
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Key Responsibilities Include:
- Leading the design and implementation of brand strategies in alignment with business goals.
- Implementing and safeguarding brand identity across all online and offline platforms.
- Supporting the content team by developing a strategic editorial calendar and providing creative direction.
- Overseeing digital platforms and ensuring optimal performance and brand-aligned messaging.
- Involving yourself in analyzing campaign performance, user behavior, and brand-related metrics to propose data-driven improvements.
- Collaborating with internal teams, agencies, and external partners to ensure consistent brand execution.
- Conducting competitor analysis to uncover market opportunities and risks.
- Managing the brand budget effectively to maximize ROI.
- Driving innovation by identifying new branding opportunities and product positioning strategies.
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What You Bring
To excel in this role:
- You are skilled in brand development and storytelling to create compelling and consistent narratives across channels.
- You have proven experience in managing brand strategies within the FMCG industry to drive growth and visibility.
- You have hands-on experience in consumer behavior analysis to uncover audience insights and shape strategies that resonate with their needs and preferences.
- You are skilled in market and competitor analysis to identify trends, assess positioning, and uncover opportunities that drive brand differentiation and growth.
- You bring a strategic mindset to align branding efforts with business objectives.
- You demonstrate excellent communication and interpersonal skills to foster strong cross-functional collaboration.
- You are detail-oriented and organized to manage multiple projects while maintaining high standards.
- You are flexible and adaptable to change, thriving in dynamic, fast-paced environments.
- You have solid time management and prioritization skills to deliver results under tight deadlines.
- You are fluent in English, allowing for seamless communication in multicultural environments.
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How This Position Elevates Your Career
This role offers you the opportunity to lead the brand strategy for the flagship product of a major company, placing you at the core of its most high-profile and business-critical initiatives. You will gain hands-on experience managing a well-known product with high visibility in the FMCG market, giving you unmatched exposure to brand leadership, market impact, and strategic decision-making.
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How this company values your effort
- Opportunities for growth
- Attractive benefit package
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If you’re ready to shape and lead a brand that makes a long-lasting impression, we’d love to hear from you.
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