Company specifications:
🗓Company History: 27+ Years
⚙️Company Industry: Medical Equipment Manufacturing
🏢Company Size: 201-500 Employees
Your Impact
As a Chief Marketing Officer (CMO), you will lead the company’s overall marketing strategy to strengthen brand positioning, increase market share, and drive revenue growth, primarily through B2B channels in the laboratory and healthcare sector.
- Your deep understanding of industrial marketing will enable you to craft strategies tailored to highly technical buyers and institutional decision-makers.
- Your leadership will align sales, product, and marketing teams to ensure consistency, efficiency, and measurable outcomes across campaigns and channels.
- Your strategic thinking and data-driven mindset will guide the team in identifying market opportunities and optimizing performance across digital and traditional touchpoints.
What Success Looks Like
As a CMO, success in this role means enhancing the company’s market visibility, solidifying its position as a trusted industry leader, and generating high-quality leads for B2B sales. You’ll achieve this by building strong brand narratives, optimizing go-to-market strategies, and empowering the marketing team with the tools and insights they need to perform.
Key Responsibilities Include:
- Leading the development and execution of comprehensive B2B marketing strategies aligned with company growth objectives.
- Overseeing brand positioning, product marketing, lead generation, and channel-specific campaigns.
- Collaborating with sales and product teams to ensure strategic alignment and effective market penetration.
- Managing marketing budgets and evaluating ROI across activities.
- Conducting competitive research, market trend analysis, and customer segmentation to refine targeting strategies.
- Representing the company at industry events, exhibitions, and networking platforms to enhance visibility.
- Leading, mentoring, and scaling a high-performing marketing team.
- Ensuring consistency in messaging, visuals, and tone across all touchpoints and materials.
What You Bring
To excel in this role:
- Proven experience in marketing leadership, preferably in B2B manufacturing, healthcare, or industrial sectors.
- You are well-versed in product marketing and can simplify complex information for targeted audiences.
- You bring strategic marketing expertise with a strong understanding of go-to-market planning, campaign execution, and performance optimization.
- You demonstrate strong business acumen in linking marketing initiatives directly with revenue and growth metrics.
- You are skilled in building demand generation funnels that align with long sales cycles and complex buyer journeys.
- You have experience building and executing Account-Based Marketing (ABM) strategies to target enterprise-level clients.
- You have a proven track record in brand building within specialized B2B markets.
- You are data-driven, with a fluency in using analytics tools to evaluate impact and adjust strategies.
- You are a strong communicator, able to align stakeholders and inspire internal teams.
- You have leadership skills to build and mentor cross-functional teams in fast-paced environments.
- You stay current on industry trends and emerging technologies relevant to B2B marketing.
How This Position Elevates Your Career
This role offers the opportunity to lead strategic marketing in a growing and respected company at the forefront of innovation. You will gain exposure to shape brand strategy at a high level and have a seat at the executive table to drive company-wide impact.
How does this company value your effort
- Attractive benefits package
- Professional growth and career advancement.
- Supplementary insurance
- Transportation service
If you’re ready to redefine marketing leadership in a scientific and specialized industry, we’d love to hear from you.
Stay tuned and follow us on our social media!
