Our client is a company with the following specifications:
🗓Company History: 10+ Years
⚙️Company Industry: Fintech
🏢Company Size: 100+ Employees
Your Impact
As a Chief Marketing Officer (CMO), you will lead brand strategy and advertising to accelerate brand awareness, preference, and market share across all consumer touchpoints.
- Your expertise in brand building, creative strategy, and consumer engagement will elevate brand awareness and preference in a highly competitive beauty market.
- You will play a key role in shaping integrated marketing campaigns, driving media and creative alignment, and translating consumer insights into impactful brand experiences.
- Your leadership will inspire cross-functional teams to deliver innovative campaigns that resonate with audiences while maximizing ROI and strengthening market positioning.
What Success Looks Like
Success in this role means leaving a visible mark on the beauty industry by promoting a brand that people instantly recognize, trust, and love.
You’ll achieve this by crafting bold, creative campaigns that drive measurable business growth while setting new benchmarks for brand excellence.
When your strategies turn new audiences into loyal fans, increase market share, and make the brand a trendsetter in beauty, you’ll know you’ve succeeded.
Key Responsibilities Include:
- Owning the end-to-end brand and advertising strategy (ATL/BTL/TTL, digital, social, etc.).
- Leading annual/quarterly brand planning, positioning, messaging, and creative platforms.
- Managing the marketing team to optimize reach, frequency, and SOV.
- Building and scaling influencer programs, PR, and brand partnerships to amplify awareness.
- Overseeing creative development (briefs, concepts, copy, visual identity) and protecting brand guidelines.
- Launching 360° campaigns for new products/collections, in sync with NPD, e-commerce, and retail/trade marketing.
- Aligning performance marketing with upper-funnel activities to ensure full-funnel impact and efficient spend.
- Owning the marketing budget, forecast, and ROI discipline; run post-campaign analysis and learnings.
- Ensuring compliance with industry and advertising standards for beauty/cosmetics; managing reputation.
What You Bring
To excel in this role:
- You are an accomplished marketing leader with proven experience in driving brand awareness and market growth.
- You are a strategic thinker who can translate brand vision into actionable, results-driven marketing campaigns.
- You are data-driven, utilizing market research, consumer insights, and performance metrics to inform your decision-making.
- You are a creative innovator who knows how to craft compelling brand stories that emotionally connect with your audience.
- You are skilled in multi-channel marketing, from digital and social media to offline retail activations.
- You are an inspiring leader who can build, mentor, and motivate high-performing marketing teams.
- You are adept at managing large marketing budgets and optimizing ROI across diverse campaigns.
- You are agile and adaptable, thriving in dynamic, fast-paced environments where market trends shift quickly.
How This Position Elevates Your Career
This role offers you the opportunity to lead the creative vision and market presence of a high-potential beauty brand, giving you the platform to shape bold campaigns, drive brand visibility, and influence how millions of consumers experience the company’s products. By steering innovative marketing strategies and elevating brand awareness, you will position yourself as a recognized leader in the competitive beauty industry, paving the way for future executive opportunities and long-term career growth.
How does this company value your effort
- Attractive benefits package
- Professional growth and career advancement
- Flexible working hours
If you’re a brand-led, data-informed marketing leader ready to scale awareness and cultural relevance, we’d love to connect.
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