🗓Company History: 20+ Years
⚙️Company Industry: Technology
🏢Company Size: 50-100 Employees
Your Impact
As a Marketing Manager, you will play a pivotal role in designing and executing comprehensive marketing strategies to increase brand awareness and attract new customers across all company channels.
- You will develop and implement integrated digital and offline marketing campaigns, including online advertising, social media management, and structured content planning aligned with business goals.
- You will continuously monitor competitors, analyze industry trends, and identify potential market opportunities to strengthen the company’s competitive position.
- You will collaborate closely with all internal departments and external stakeholders, partners, and key clients to ensure alignment between marketing initiatives and organizational objectives.
What Success Looks Like
Success in this role means strengthening brand positioning, increasing customer acquisition, optimizing campaign performance, and contributing directly to revenue growth.
You’ll achieve this by leading data-driven marketing initiatives, managing content production cycles, optimizing SEO and digital performance, and ensuring seamless coordination between marketing specialists and cross-functional teams.
Key responsibilities include:
- Developing and executing marketing strategies to increase brand awareness and generate qualified leads.
- Designing and managing digital and offline marketing campaigns, including online advertising, social media activities, and performance marketing initiatives.
- Managing the full content production cycle for social media, SEO teams, and related specialists.
- Planning and overseeing the organization’s marketing budget and monitoring financial performance.
- Conducting ongoing competitor analysis and monitoring industry players’ behaviors and trends.
- Identifying potential market opportunities and supporting new product launches.
- Planning and executing branding initiatives and visual identity strategies across all communication channels.
- Managing and coordinating marketing department specialists to ensure operational efficiency.
- Participating in identifying potential customers and supporting conversion strategies.
- Optimizing website content for search engines (technical SEO, on-page, off-page) and crafting persuasive advertising copy.
- Managing and supervising social media activities and creating engaging content.
- Utilizing advertising tools such as Google Ads and other digital platforms to increase traffic and sales.
- Analyzing, optimizing, and reporting campaign performance using tools such as Google Analytics, Search Console, Meta Insights, CRM systems, and other monitoring platforms.
- Monitoring and reporting on key KPIs such as LTV, CPI, CAC, and Payback Period to ensure positive ROI.
What You Bring
To excel in this role:
- You have strong knowledge of marketing principles and branding concepts.
- You are experienced in digital marketing, including Google Ads, Meta Ads Manager, Email & SMS Automation, and retargeting and native advertising campaigns.
- You are proficient in SEO (technical, on-page, and off-page) and tools such as Google Search Console.
- You are skilled in web and social media analytics tools, including Google Analytics, Tag Manager, Power BI, Microsoft Clarity, and Hotjar.
- You are familiar with both domestic and international online advertising platforms.
- You demonstrate strong analytical, negotiation, and problem-solving skills.
- You possess strong communication skills, emotional intelligence, and are skilled in collaborating effectively across departments.
- You are system-oriented, structured, creative, and skilled in managing multiple projects simultaneously.
- Experience in performance marketing and brand marketing is highly valued.
- You are experienced in offline marketing tools and BTL activities, including event marketing, field campaigns, trade marketing, and print-based promotional executions.
Must Have
- Proven experience in integrated marketing within online service businesses, with strong digital marketing and SEO expertise, and hands-on experience in B2B sales and lead generation.
How This Position Elevates Your Career
This role provides a unique opportunity to lead end-to-end marketing operations, from strategic planning and budgeting to campaign execution and performance optimization.
You will gain hands-on experience in integrated marketing management, brand development, data-driven decision-making, and cross-functional leadership while working closely with senior management.
How The Company Values Your Efforts
- Opportunity for professional growth
- Supplemental health insurance
If you are a strategic, analytical, and performance-driven marketing professional ready to lead integrated marketing initiatives and drive measurable business growth, we’d love to hear from you.
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