Company specifications:
🗓Company History: 6+ Years
⚙️Company Industry: Fintech
🏢Company Size: 100+ Employees
Your Impact
As a Senior Marketing Specialist, you will play a key role in driving growth by strengthening engagement with merchants and organizational clients.
- Your expertise in B2B marketing strategies and merchant engagement will directly contribute to building a robust promotional engine.
- Your excellent analytical skills will allow you to translate data into actionable marketing insights.
- Your strong collaboration skills will ensure alignment across internal teams and external partners to execute high-impact campaigns.
What Success Looks Like
In this role, success means developing and executing targeted marketing initiatives that boost merchant sales and increase organizational user engagement. You’ll achieve this by designing and delivering compelling promotions, analyzing user behavior trends, and ensuring seamless execution across all marketing activities.
Key Responsibilities Include:
- Designing the promotional calendar for merchants, focusing on organizational users.
- Implementing marketing initiatives and campaigns in collaboration with internal and external teams.
- Supporting onboarding by suggesting marketing collateral and educational materials to enhance merchant and organizational client engagement.
- Overseeing user purchase trend analysis, identifying demand patterns, and shaping supplier offers accordingly.
- Involving internal stakeholders and external agencies to align and activate impactful campaigns.
- Collaborating closely to run campaigns that boost organizational users’ purchases and merchant sales.
- Monitoring and analyzing performance metrics, delivering data-driven reports for continuous optimization.
- Documenting key processes, initiatives, and campaign results for historical knowledge sharing and process improvement.
What You Bring
To excel in this role:
- You are skilled in building and executing B2B marketing strategies to drive merchant and organizational client engagement.
- You are skilled in marketing data analysis to optimize campaigns based on actionable insights and maximize return on investment.
- You demonstrate strong skills in market research and competitive benchmarking to identify emerging trends and adjust strategies for competitive advantage.
- You possess excellent communication and negotiation skills to build strong, trust-based relationships with internal and external teams.
- You possess a problem-solving mindset to respond effectively to new challenges in a dynamic and fast-paced work environment.
- You bring a creative approach to campaign management and strategy development, ensuring all initiatives are innovative, impactful, and aligned with market demands.
- You show a proactive mindset in identifying enhancement opportunities based on data and user behavior trends.
- You demonstrate excellent time-management and organizational skills to manage multiple projects simultaneously, meet deadlines, and deliver results efficiently.
How This Position Elevates Your Career
This role offers you the opportunity to make a visible and strategic impact on the company’s growth trajectory. You’ll gain hands-on experience in B2B marketing, merchant partnerships, data-driven marketing optimization, and cross-team collaboration, preparing you for senior marketing roles in the future.
How this company values your effort
- Loan
- Supplementary insurance
- Well-being services
- Flexible work hours
If you’re ready to bring your passion for marketing, analytical mindset, and drive for success to the team, we’d love to hear from you!
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