Company specifications:
🗓Company History: 40+ Years
⚙️Company Industry: FMCG
🏢Company Size: 500+ Employees
Your Impact
As a Senior Marketing Manager, you will be at the forefront of driving brand growth and shaping the market presence of our dermo cosmetic product line. You will lead and develop the existing marketing teams while establishing a new, dedicated market research unit to provide deep insights into consumer behavior and industry trends.
- Your expertise in the cosmetics and beauty industry will allow you to design and implement innovative strategies that resonate with target audiences and strengthen the brand’s competitive position.
- Your strong leadership, combined with strategic thinking and data-driven decision-making, will ensure the successful execution of 360° marketing campaigns that fuel growth, loyalty, and long-term brand equity.
What Success Looks Like
Success in this role means delivering measurable brand growth and market share expansion, while building a high-performing marketing and research organization. By leveraging consumer insights, launching impactful campaigns, and positioning products effectively in the competitive cosmetics market, you will set new benchmarks for innovation and performance.
Key Responsibilities Include:
- Leading and mentoring existing marketing teams, while establishing and managing a specialized market research department.
- Designing and executing integrated marketing strategies (ATL, BTL, TTL) tailored to the cosmetics and dermocosmetic industry.
- Driving product positioning and brand storytelling to increase awareness, loyalty, and sales.
- Conducting competitive and consumer research to identify trends, opportunities, and white spaces.
- Developing and monitoring marketing KPIs, ensuring alignment with business objectives.
- Overseeing campaign budgets, ensuring optimal allocation of resources, and ROI.
- Partnering with R&D, sales, and product teams to align marketing strategies with innovation and customer needs.
- Leading digital transformation initiatives, including SEO, social media, influencer marketing, and e-commerce growth.
- Acting as a strategic advisor to top management on brand expansion, partnerships, and go-to-market strategies.
What You Bring
To excel in this role:
- Proven expertise in marketing leadership roles within the cosmetics/beauty or pharmaceutical skincare industry.
- Strong background in establishing and managing market research functions.
- Skilled in developing and executing 360° marketing campaigns with measurable results.
- Experienced in brand building, product positioning, and competitive differentiation.
- Strong analytical mindset with the ability to transform insights into strategies.
- Excellent communication and stakeholder management skills, both internally and externally.
- Proficiency in digital marketing, CRM systems, and modern analytics platforms.
- Strong leadership and people development skills to build and empower high-performing teams.
How This Position Elevates Your Career
This is a high-impact leadership opportunity where you will shape the future of a fast-growing dermo cosmetic brand. You’ll have the chance to build new functions from the ground up, drive innovative strategies, and gain visibility at the executive level, positioning yourself as a key leader in the cosmetics industry.
How this company values your effort
- Attractive benefit package
- Supportive and dynamic environment
If you are a senior marketing leader passionate about cosmetics and ready to build strategies and teams that set new industry standards, we’d love to meet you.
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