Senior Social Media Campaign Manager

HR Bamboos is hiring on behalf of a growing fintech company for a Senior Social Media Campaign Manager. We’re looking for someone to take ownership of social media campaigns and turn audience insights, creative thinking, and performance data into campaigns that contribute to both brand growth and business results.

• Shape the social media campaign strategy and define the right approach for each platform, including Instagram, TikTok, Telegram, and YouTube
• Turn campaign objectives into clear execution plans covering audience, messaging, content formats, channels, budget, and success metrics
• Own the campaign calendar and keep activities across multiple channels aligned and on track
• Lead the creative process with Content, Design, and Video teams and provide clear, actionable briefs
• Plan and deliver campaigns across key objectives such as Brand Awareness, Community Growth, Lead Generation, Conversion, and Product Launches
• Oversee Paid Social activities and manage partnerships with Influencers, Creators, and digital media channels
• Drive YouTube growth initiatives with a focus on views, watch time, audience retention, and subscriber growth
• Review campaign results regularly and test different creatives, messaging, CTAs, audiences, and content formats
• Stay close to emerging social trends and turn relevant opportunities into practical campaign ideas
• Incorporate AI tools into research, ideation, content development, and performance analysis to improve campaign workflows
• Report on campaign performance and turn findings into clear recommendations for improving results and resource allocation

• 6+ years of professional experience in Social Media, Digital Marketing, Content Marketing, or Growth Marketing
• Strong track record of managing social media campaigns from planning through execution and performance review
• Deep understanding of Instagram, TikTok, YouTube, Facebook, and Telegram, including their different content and advertising dynamics
• Strong knowledge of Campaign Strategy, Content Strategy, Copywriting, Storytelling, and Brand Communication
• Hands-on experience with Paid Social platforms, particularly Meta Ads Manager and TikTok Ads Manager
• Solid understanding of YouTube marketing and video performance metrics
• Strong analytical skills with a practical understanding of metrics such as CTR, Engagement, Conversion, CPL, CPA, and ROAS
• Experience working with reporting and analytics tools such as Excel, Google Sheets, or Looker Studio
• Strong project management skills in managing multiple campaigns and stakeholders.
• Practical experience using AI tools for research, ideation, copywriting, and data analysis
• Strong judgment when reviewing AI-generated outputs, with attention to brand voice, content quality, and business confidentiality
• Fluent English, with confidence using the language in professional communication and industry research
• Strong Communication, Stakeholder Management, and Creative Thinking Skills

• Experience in FinTech, Financial Services, Trading, Crypto, or Technology
• Experience managing YouTube, Reels, TikTok, and UGC content
• Familiarity with tools such as GA4, YouTube Studio, Mixpanel, or Amplitude
• Experience delivering integrated campaigns across Social Media, Paid Media, Influencer Marketing, and CRM

• Competitive compensation and benefits
• Professional growth and development opportunities