Digital Marketing Manager

HR Bamboos is hiring on behalf of a technology company. We are looking for an experienced Digital Marketing Manager to lead the company's digital marketing activities, develop effective marketing strategies, and manage online campaigns to strengthen the brand's presence and support business growth.

• Develop and execute comprehensive digital marketing strategies aligned with business objectives, target audiences, and growth plans.
• Plan, execute, and manage digital advertising campaigns across multiple channels to drive traffic, customer acquisition, and conversion.
• Manage and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other advertising networks.
• Oversee SEO, content marketing, email marketing, and social media strategies.
• Manage advertising budgets and optimize resource allocation to maximize return on investment (ROI) and return on ad spend (ROAS).
• Analyze digital channel performance, user behavior, and customer conversion journeys using data analytics tools.
• Design and execute A/B tests and implement data-driven strategies to improve campaign performance and conversion rates.
• Develop and optimize marketing funnels and customer journeys.
• Collaborate with product, sales, content, and design teams to execute integrated marketing campaigns and achieve business objectives.
• Monitor digital marketing trends, emerging technologies, and competitor activities to identify new growth opportunities.
• Prepare and present analytical reports on marketing channel and campaign performance, providing actionable recommendations for improvement.

• At least 5 years of relevant experience in digital marketing, preferably within technology-driven companies.
• Proven experience in developing digital marketing strategies and managing multi-channel campaigns.
• Strong expertise in digital advertising platforms, including Google Ads, Meta Ads, and other advertising networks.
• Strong understanding of SEO, content marketing, email marketing, and social media marketing.
• Proficiency in data analytics and user behavior tracking tools such as Google Analytics 4 and Google Tag Manager.
• Solid understanding of key marketing performance metrics, including CAC, LTV, ROI, ROAS, CTR, and conversion rates.
• Strong analytical skills, with experience in advertising budget management and performance-driven decision-making.
• Experience designing and executing A/B tests and continuously optimizing marketing campaigns.
• Understanding of marketing funnels, customer acquisition and retention strategies, and business growth processes.
• Strong planning, project management, and cross-functional collaboration skills.
• Proficiency in English, with the skill to leverage up-to-date digital marketing resources.

• Previous experience in technology, software, SaaS, or digital platform companies.
• Experience marketing digital products and familiarity with product lifecycle management.
• Familiarity with CRM and marketing automation tools.
• Experience developing and executing growth marketing strategies.
• Familiarity with AI-powered tools and their application in marketing analytics and optimization.

• Competitive benefits package
• Supplementary health insurance
• Professional growth and development opportunities