Senior Marketing Manager

HR Bamboos is hiring on behalf of a company operating in the Financial Services industry. We are looking for an experienced and strategic Senior Marketing Manager to develop and lead the company's overall marketing strategy, oversee both digital and offline marketing operations, and strengthen the brand's market positioning.

• Develop and lead comprehensive marketing strategies aligned with the company's business objectives, growth plans, and competitive positioning.
• Design and oversee integrated marketing initiatives across digital and offline channels to increase brand awareness, expand market reach, and drive customer acquisition.
• Oversee digital marketing strategies, including performance marketing, SEO, content marketing, social media, and digital advertising.
• Lead offline marketing initiatives, including out-of-home advertising, traditional media, events, exhibitions, public relations, and brand activation activities.
• Manage overall marketing budgets, allocate resources, and evaluate return on investment across different channels and campaigns.
• Develop and manage brand strategy, positioning, and communication identity across all customer touchpoints.
• Analyze market trends, customer behavior, industry developments, and competitor activities to identify growth opportunities.
• Develop and oversee customer acquisition, activation, loyalty, and retention strategies.
• Define key performance indicators (KPIs), monitor marketing performance, and present strategic reports to senior management.
• Lead, develop, and evaluate marketing teams while managing relationships with advertising agencies, media partners, and external vendors.
• Collaborate with sales, product, and business development teams to align marketing strategies with broader business goals.

• At least 8 years of relevant experience in marketing, with a substantial track record in senior marketing leadership roles.
• Proven experience in developing and executing comprehensive, organization-wide marketing strategies.
• Strong expertise in strategic marketing, brand management, market research, and market development.
• Proven experience overseeing both digital and offline marketing operations.
• Strong knowledge of digital marketing channels and tools, as well as offline advertising and marketing approaches.
• Experience managing substantial marketing budgets and evaluating campaign effectiveness through performance metrics.
• Strong analytical skills, with the ability to interpret market data, understand customer behavior, and translate insights into strategic decisions.
• Proven experience leading multidisciplinary teams and managing marketing agencies and external partners.
• Strong strategic planning, project management, and executive decision-making skills.

• Previous experience in financial services, FinTech, banking, or investment-related businesses.
• Familiarity with financial products and services and the marketing requirements of the financial sector.
• Experience developing and executing integrated 360-degree marketing campaigns.
• Experience managing rebranding initiatives and brand positioning projects.
• Familiarity with CRM, marketing automation, and marketing analytics tools.

• Competitive benefits package
• Supplementary health insurance
• Gifts for special occasions
• Company doctor
• Professional growth and development opportunities