About the role
We are looking for an Ads Manager to plan, execute, and optimize paid acquisition campaigns for a fintech company. This role works closely with the Growth, Content, Design, Product, and Data teams.
Responsibilities
- Develop and execute paid acquisition strategies aligned with growth, revenue, CAC, and ROAS targets
- Manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid channels
- Own campaign setup, budget allocation, bidding, audience targeting, and day-to-day optimization
- Build and manage a structured testing roadmap across creatives, audiences, offers, and landing pages
- Monitor and improve ROAS, CAC, CPL, conversion rate, and customer acquisition volume
- Analyze full-funnel performance and reallocate budgets based on channel efficiency and lead quality
- Ensure accurate campaign tracking through GA4, Google Tag Manager, pixels, UTMs, and conversion events
- Partner with Content and Design teams to develop high-performing ad creatives and landing pages
- Monitor platform updates, competitors, and paid media trends to identify new growth opportunities
- Prepare performance reports and translate campaign data into actionable recommendations
- Ensure advertising campaigns and financial messaging align with brand and compliance requirements
Requirements
- 4+ years of hands-on experience in paid media, performance marketing, or digital acquisition, preferably in fintech or financial services
- A proven track record of managing meaningful advertising budgets and scaling customer acquisition efficiently
- Strong Google Ads, Meta Ads Manager, and paid social campaign-management skills
- Solid knowledge of campaign structures, bidding strategies, audience segmentation, and budget optimization
- Proficiency in GA4, Google Tag Manager, Looker Studio, or comparable analytics platforms
- Experience with attribution, UTM governance, pixels, conversion tracking, and performance dashboards
- Strong A/B testing, landing-page optimization, and conversion-rate optimization skills
- A clear commercial understanding of CAC, LTV, ROAS, CPL, and full-funnel performance
- Strong ownership, collaboration, and clear communication skills
If you are seeking a career growth, we would be delighted to hear from you.
We maintain the highest level of confidentiality throughout the recruitment process.
Apply for this role