Digital Marketing Manager

HR Bamboos is hiring on behalf of a financial services company seeking an experienced Digital Marketing Manager to lead its digital marketing strategy and campaign execution. This role will oversee customer acquisition, activation, and retention initiatives, optimize the performance of digital channels, and manage marketing budgets to drive measurable business growth.

• Develop and execute digital marketing strategies aligned with business objectives, covering brand awareness, customer acquisition, activation, and retention.
• Lead and optimize digital advertising campaigns across Google Ads, social media, influencer marketing, demand-side platforms (DSPs), and local advertising platforms.
• Design and execute customer acquisition campaigns for brokerage services, portfolio management, investment products, and software solutions, ensuring compliance with applicable regulatory requirements.
• Manage digital marketing budgets, monitor return on investment (ROI), and optimize customer acquisition cost (CAC) across channels.
• Analyze customer acquisition funnels and campaign performance to improve conversion rates, increase customer lifetime value (LTV), and drive marketing efficiency.
• Establish measurement frameworks and reporting processes using Google Analytics, performance dashboards, and internal analytics tools.
• Evaluate, select, and negotiate with advertising platforms, agencies, and media partners based on performance data and business impact.
• Lead internal and external execution teams to ensure campaigns are delivered on time and to the required standards.
• Collaborate closely with Content, Design, Product, and Sales teams to align marketing activities with business priorities.
• Present performance reports, strategic recommendations, and actionable growth opportunities to senior stakeholders.

• At least 5 years of relevant experience in digital marketing, campaign management, and performance optimization.
• A proven track record of planning, executing, and optimizing successful digital marketing campaigns with measurable business outcomes.
• Strong knowledge of digital advertising platforms, including Google Ads, Meta Ads, DSPs, and local advertising platforms.
• Proficiency in key digital marketing metrics, including CPC, CPA, CTR, conversion rate, CAC, LTV, and ROI.
• Hands-on experience with Google Analytics and digital marketing reporting and analytics tools.
• Experience in budget management, campaign planning, prioritization, and marketing performance evaluation.
• Experience leading execution teams, managing agencies, and coordinating multiple stakeholders.
• A data-driven, results-oriented mindset with strong analytical, problem-solving, and decision-making skills.
• Strong communication skills and the ability to work effectively with cross-functional teams.

• Experience in digital marketing within financial services, particularly brokerage, portfolio management, investment services, or FinTech.
• Familiarity with regulatory requirements governing advertising and marketing communications in financial services.
• Experience running multi-channel campaigns and conducting A/B testing to improve campaign performance.
• Familiarity with advanced analytics, dashboard development, and marketing automation tools.

• Competitive benefits package
• Supplementary health insurance
• Gifts for special occasions
• Company doctor
• Professional growth and development opportunities