Social Media Manager

HR Bamboos is hiring on behalf of a fintech company for a Social Media Manager. We are looking for a creative, analytical, and experienced professional to develop and execute social media strategies, manage the brand's social channels, and lead the content team to increase brand awareness, grow online communities, and support the company's marketing objectives.

• Develop and execute social media strategies aligned with brand objectives and target audiences, focusing on platforms such as Instagram, Telegram, YouTube, TikTok, and Facebook.
• Define growth plans and key performance indicators (KPIs) for each channel, and manage content calendars and publishing schedules.
• Lead and coordinate content, copywriting, design, and video production teams to ensure consistent, high-quality, platform-specific content.
• Prepare content briefs and oversee the quality of copy, visuals, videos, headlines, thumbnails, and calls to action (CTAs) before publication.
• Manage content publishing and ensure consistency in brand voice, visual identity, and messaging across all channels.
• Analyze content and channel performance and optimize strategies based on metrics such as Reach, Engagement Rate, Audience Retention, Watch Time, CTR, and target audience growth.
• Collaborate with marketing and sales teams to develop campaigns, increase audience engagement, and drive conversions through the marketing funnel.
• Manage audience engagement, oversee responses to comments and messages, and coordinate with customer support teams to follow up on inquiries.
• Plan and evaluate collaborations with influencers, content creators, media outlets, and relevant channels.
• Monitor audience feedback, competitor activities, and emerging trends to identify new content opportunities.
• Manage negative feedback and sensitive social media situations in coordination with relevant teams.
• Leverage AI tools for research, ideation, content planning, and performance analysis while ensuring information accuracy and data confidentiality.

• At least 5 years of professional experience in social media management, including experience leading a team or managing multiple channels simultaneously.
• Hands-on experience managing Instagram, Telegram, and YouTube, with a good understanding of TikTok and Facebook.
• Strong knowledge of content strategy, audience insights, brand voice, storytelling, and organic growth principles.
• Skills in translating business objectives into clear, actionable, and measurable content plans.
• Understanding of platform-specific content formats, including Reels, Shorts, long-form videos, Stories, and Telegram content.
• Experience with YouTube Studio, Meta Business Suite, and other social media management and analytics tools.
• Strong data analysis and reporting skills using Excel, Google Sheets, or similar tools.
• Skills in developing content briefs, providing constructive feedback, and overseeing the quality of creative team outputs.
• Familiarity with social media advertising and coordinating organic activities with paid campaigns.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, and Perplexity for research, ideation, and content analysis.
• Strong execution, planning, and follow-up skills, with a hands-on approach to managing daily activities.
• Good command of English for working with international resources, tools, and industry references.

• Experience in finance, fintech, forex, trading, cryptocurrency, technology, or education.
• Experience managing YouTube channels and improving metrics such as CTR, Watch Time, Audience Retention, and subscriber growth.
• Experience managing multilingual social media channels or working with international markets.
• Experience evaluating and managing influencer and media collaborations based on audience quality and campaign performance.
• Experience using AI and automation tools to optimize content production and management workflows.
• A portfolio showcasing managed channels, content calendars, content briefs, and performance reports.

• Performance-based bonuses
• Opportunity to work in a dynamic and professional environment
• Attractive benefits package