Marketing Manager

HR Bamboos is hiring on behalf of an apparel manufacturing company for a Marketing Manager. We are looking for an experienced and creative professional to develop and execute marketing strategies, drive digital marketing initiatives, and lead the content team to strengthen brand positioning, increase product awareness, and support business growth.

• Develop and execute marketing strategies and plans aligned with the company's business objectives and brand identity.
• Plan and manage digital marketing campaigns across relevant channels.
• Oversee digital marketing activities, including social media marketing, online advertising, SEO/SEM, and content marketing.
• Lead and manage the content team, set priorities, and ensure the quality and effectiveness of content output.
• Plan and oversee the creation and distribution of marketing, promotional, and brand-related content across the company's communication channels.
• Monitor and analyze campaign and channel performance, providing regular reports based on key performance indicators (KPIs).
• Identify target markets, analyze consumer behavior, and monitor competitors and apparel market trends.
• Collaborate with sales, design, and production teams to align marketing activities with business and operational goals.
• Manage the marketing budget and evaluate the effectiveness of marketing spend.
• Identify new opportunities to increase brand awareness, customer acquisition, and sales growth.

• At least 5 years of relevant experience in marketing.
• Experience in developing and executing marketing strategies and managing advertising campaigns.
• Strong knowledge of digital marketing channels, including social media, SEO, online advertising, and content marketing.
• Experience in leading content teams and overseeing content production processes.
• Strong analytical skills and experience evaluating campaign performance using key performance indicators (KPIs).
• Familiarity with digital marketing analytics and reporting tools, such as Google Analytics and social media management platforms.
• Experience in marketing budget management and cost optimization.
• Strong planning, project management, and prioritization skills.
• Effective team leadership, communication, and cross-functional collaboration skills.
• Creativity, strategic thinking, and problem-solving skills.

• Experience in the apparel, textile, fashion, or retail industry.
• Familiarity with the apparel and textile markets, consumer behavior, and marketing trends in these industries.

• Commuting transportation
• Employee loan facilities
• Occasional gifts
• Supplementary health insurance